WEEKND · HEAD OF PRODUCT · 2023 – PRESENT

Relay: a sponsorship marketplace, from concept to production.

ROLE

Head of Product

TEAM

2 engineers, 2 engineering interns, 5-person vendor team, 10+ design interns

STACK

Next.js, TypeScript, Supabase, Vercel, Claude Code, Codex

OUTCOME

In production; helped raise the seed round

/ 01

The problem

Event hosts and brands had no shared place to find each other. Sponsor data sat in a trade-show platform with no export, and every match and pitch was manual.

/ 02

What I did

Designed and launched the core product

Account management, messaging, Luma and Partiful integrations, AI-driven match scoring, and admin dashboards.

Ran the team and the sprint cadence

User stories, acceptance criteria, and sprint planning across in-house and offshore engineers to hit launch deadlines.

Shipped on feedback within days

Surveys and user research with hosts and brands. A no-signup "link drop" flow went live in under 3 days.

Fixed a silent production failure

Diagnosed a database drift blocking brand offers, then added CI that applies migrations before every deploy.

/ 03

The result

Commits in 5 months400+

Automated tests300+

Database migrations68

Relay is live with hosts and brands, and the product helped Weeknd raise its seed round.

/ NEXT

AI sponsor-matching pipeline. 10 deals in month one.

Back to all work →